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His musical taste and vision have been an intrinsic part of the birth of the Latino urban scene. 3 Discography from White Lion and Boricua GuerreroĮlías de León has been at the forefront of the Latino urban movement since its first launch in 1997.2.2 Former Artists Under Boricua Guerrero Imprint.In 2020, Elias intervened in the controversy between Cosculluela and Residente, both members of White Lion, preventing them from releasing diss tracks against each other. The label is also affiliated with subsidiary imprints "Black Lion", "Nueva Kamada Corp", "Young Lion" and 'Full Metal Enterprise'. They have released albums like "Calle 13" and "Los De Atras Vienen Conmigo" by Calle 13, " El Abayarde" by Tego Calderon and "El Principe" by Cosculluela. The company and its founder Elias de León were first to discover and release material from future reggaeton stars such as Daddy Yankee, Calle 13, Eddie Dee, Mexicano 777 and Tego Calderon.
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White Lion is an issuer of Puerto Rican Hip Hop, Reggaeton, Latin Reggae & Urbano. As an independent label in 2003, it was selling over 100,000 copies of Tego Calderon's most recent album at the time it soon after signed a distribution deal with Sony BMG. The label would temporarily change its name to 'Boricua Guerrero' from 1996-2001 until reestablishing as White Lion Records with the releases of Maicol y Manuel's "Como En Los Tiempos De Antes" and the compilation "Planet Reggae" in 2002. White Lion Records is a reggaeton, Latin Music, Latín reggae and urbano record label established by Elías de León with the release of the album No Mercy by Daddy Yankee in 1995. Latin music record label White Lion Records